Your site should reflect what you've got to offer. So, write down your dreams and ambitions and let that inspire you on how to present yourself on the internet!
The internet is everywhere! So, your site needs to look cool everywhere. Whether you view it on your phone, your tablet or your TV, your information needs to be found and presented clearly, simply and quickly.
I'm a declared proponent of the use of Open Source materials wherever possible. Free does not have to mean poor quality. Just look at the success of Linux, Apache, Drupal, Wordpress and MySQL. So my solutions will be Open Source based whenever possible. Of course you can include proprietary software and or services in your site , if you either need or prefer it. But let's discuss, there may be other options!
A brand is not just important for big corporations. You're proud of what you make or do. So why shouldn't it be recognizable at a glance!